Hand-building cars from a single workshop on Via Emilia, Modena, since 1962. Same family in chair-three.
A deliberate ceiling — every car spends 1,840 hours at the bench, every chassis number is signed twice.
For the GT and the Saloon. For the Sangue limited edition, three years. We tell you the truth on day one.
Average market value of a Velleta at year five vs. delivery price — published by Hagerty & ClassicCar Index.
The current range — built one body at a time at the Modena bench, signed by the maestro who pressed the alloy.
A live render at every step. The number under it is the real number — the figure on your specification letter, not a teaser.
A four-bay atelier on Via Emilia, Modena. The same workbench. The same press. The same family in chair three — which is more than most marques can say.
"A car is the only thing in the world I know of that I can finish. So I finish each one as if it were the last."
Lorenzo Velleta founded the atelier on Via Emilia 47, Modena, in 1962, with one press, three benches, and a contract to build six cars per annum for the Agnelli household. He pressed the first body himself, signed the chassis, and refused to sell the second to anyone who could not name the road they would first drive it on.
His daughter Marina took the chair in 1989, opened the London showroom in 1996, and quietly trebled the wait-list. She is the reason the Sangue Edizione exists — she drove the prototype to Le Mans and back in 38 hours and pronounced it not yet finished.
Her son Tobia, born in the workshop, now signs every car twice — once on the chassis, once in the leather-bound owner's book. He answers the phone in the showroom. He picks up.
Lorenzo Velleta presses the first body, by hand, in a four-bay garage on Via Emilia 47. Six cars built that year.
Marina Velleta inherits the workshop, doubles the bench, treble the wait-list. The Quattro saloon is presented at Geneva.
The Mayfair showroom opens behind Berkeley Square. Two cars a year for the next decade are delivered there by hand.
The first Sangue Edizione — 32 cars in twin-turbo V8 form. Wait-list closes in 11 days. Two return to the bench for a re-spec.
First fully-electric Velleta. 820hp, 580km range, the wheel made by hand at the same bench as the petrol cars.
A Velleta does not depreciate the way other cars do — not because we say so, but because we look after it ourselves. For as long as you own it.
Every year, a postcard from Modena reminds you to bring the car back to the same bench it was built on. Twelve points, two days, a loan car of your choice while you wait.
At year ten, every Velleta is invited back to the bench for a full re-build — engine open, body re-pressed where the eye finds it, leather re-stitched. Roughly half cost; we'll send you the figure.
One of our drivers will collect from your door, anywhere in Europe — or fly to and collect from the US, the Gulf, and parts of Asia. The car arrives back washed, signed, with a hand-written note from the maestro.
No franchised dealers. Four atelier showrooms, owned and run by the family. Walk in, you'll find a Velleta on the floor and someone who has driven one.
Via Emilia 47, Modena MO 41121
Italia
Berkeley Mews 14, Mayfair
London W1J 6BN
5-2-14 Minami-Aoyama, Minato-ku
Tokyo 107-0062
442 N. Rodeo Drive
Beverly Hills, CA 90210
Reserve a viewing, request a spec, or simply ask the question you have always asked yourself about owning one. Read by the family, replied to within a day.
None of them require a contact form. The number below rings in chair-three. The maestro answers, then his daughter, then his apprentice.