Velleta Atelier · Modena · London · Tokyo · Beverly Hills · since MCMLXII Showroom open · 09:30 — 19:00 CET Vol. XII · Spring catalogue
N° 00742 / II · The Sangue Edizione
PhotographyTobias Vermeulen
Modena · 2026 · F.4 · 1/250

An atelier of
automotive
obsession.

The Velleta Sangue · 04/47 Hand-pressed alloy · twin-turbo V8 · seven hundred and twelve horsepower · zero-to-100 in 2.9 seconds · forty-seven made
Years at the bench
64 yrs

Hand-building cars from a single workshop on Via Emilia, Modena, since 1962. Same family in chair-three.

Cars per annum
214only

A deliberate ceiling — every car spends 1,840 hours at the bench, every chassis number is signed twice.

Waiting list
22 months

For the GT and the Saloon. For the Sangue limited edition, three years. We tell you the truth on day one.

Resale & care
114%

Average market value of a Velleta at year five vs. delivery price — published by Hagerty & ClassicCar Index.

The Atelier collection · MMXXVI

Four shapes.
One hand.

The current range — built one body at a time at the Modena bench, signed by the maestro who pressed the alloy.

Sangue Edizione 47 made

Velleta Sangue

Limited Edition GT · 2026
€ 462,000before options · ex-VAT
Power712hp
0 — 1002.9s
Top336km/h
Made47only
Built to order · 22 monthsView configuration
Open-top

Velleta Aria

Roadster · 2026
€ 384,000before options · ex-VAT
Power624hp
0 — 1003.2s
Top318km/h
Roof11s
Built to order · 18 monthsView configuration
Grand tourer

Velleta Quattro

Four-seat saloon · 2026
€ 298,000before options · ex-VAT
Power580hp
0 — 1003.6s
Range740km
Seats4full
Built to order · 14 monthsView configuration
All-terrain · electric

Velleta Monte

All-electric utility · 2026
€ 246,000before options · ex-VAT
Power820hp
0 — 1003.0s
Range580km
Seats5full
Built to order · 12 monthsView configuration
The Atelier configurator

Build the car
you would actually
order.

A live render at every step. The number under it is the real number — the figure on your specification letter, not a teaser.

Exterior Interior Body & trim Wheels
Sangue / Carmesi over Noir / Forged 21" / N° 04 of 47
360° spin available
Building · VELLETA SANGUE · 04/47

Specify every
line of your car.

01 / EXTERIOR FINISHCarmesi · over base coat
02 / WHEELSForged 21" · Atelier 5-spoke
5-spoke · 20" 5-spoke · 21" Y-spoke · 21" Mesh · 22"
03 / BRAKE CALIPERSangue Rosso · CCM-R
Anthracite Sangue Rosso Polished alloy Black ceramic
04 / INTERIORNoir leather · Carmesi piping
Noir & Carmesi Ivory & Tobacco Tobacco · monotone Bespoke · talk to us
Your spec, before delivery
€ 487,400 excl. VAT
Reserve build slot
Heritage · since MCMLXII

One workshop.
Three generations.

A four-bay atelier on Via Emilia, Modena. The same workbench. The same press. The same family in chair three — which is more than most marques can say.

"A car is the only thing in the world I know of that I can finish. So I finish each one as if it were the last."

Lorenzo Velleta founded the atelier on Via Emilia 47, Modena, in 1962, with one press, three benches, and a contract to build six cars per annum for the Agnelli household. He pressed the first body himself, signed the chassis, and refused to sell the second to anyone who could not name the road they would first drive it on.

His daughter Marina took the chair in 1989, opened the London showroom in 1996, and quietly trebled the wait-list. She is the reason the Sangue Edizione exists — she drove the prototype to Le Mans and back in 38 hours and pronounced it not yet finished.

Her son Tobia, born in the workshop, now signs every car twice — once on the chassis, once in the leather-bound owner's book. He answers the phone in the showroom. He picks up.

Read the full history
Modena · Via Emilia 47Chair three · the bench since 1962
N° I
1962

The first bench.

Lorenzo Velleta presses the first body, by hand, in a four-bay garage on Via Emilia 47. Six cars built that year.

N° II
1989

The chair, again.

Marina Velleta inherits the workshop, doubles the bench, treble the wait-list. The Quattro saloon is presented at Geneva.

N° III
1996

The second door.

The Mayfair showroom opens behind Berkeley Square. Two cars a year for the next decade are delivered there by hand.

N° IV
2014

The Sangue, first.

The first Sangue Edizione — 32 cars in twin-turbo V8 form. Wait-list closes in 11 days. Two return to the bench for a re-spec.

N° V
2026

The Monte, electric.

First fully-electric Velleta. 820hp, 580km range, the wheel made by hand at the same bench as the petrol cars.

Aftercare · for the life of the car

A car you'll keep.
We make sure of it.

A Velleta does not depreciate the way other cars do — not because we say so, but because we look after it ourselves. For as long as you own it.

I.

The annual
service letter.

Every year, a postcard from Modena reminds you to bring the car back to the same bench it was built on. Twelve points, two days, a loan car of your choice while you wait.

  • Service window12 — 14 hrs
  • Loan carAny in the showroom
  • CostIncluded for 10 yrs
II.

The re-build
at year ten.

At year ten, every Velleta is invited back to the bench for a full re-build — engine open, body re-pressed where the eye finds it, leather re-stitched. Roughly half cost; we'll send you the figure.

  • Duration3 — 5 weeks
  • Loan carSame generation, full-time
  • Re-coatOriginal colour, by hand
III.

Collection &
delivery.

One of our drivers will collect from your door, anywhere in Europe — or fly to and collect from the US, the Gulf, and parts of Asia. The car arrives back washed, signed, with a hand-written note from the maestro.

  • CoverageEU · USA · UAE · JP
  • Trip notesBy post · every time
  • CostIncluded · all owners
Showrooms · four doors only

Four doors.
One bell at each.

No franchised dealers. Four atelier showrooms, owned and run by the family. Walk in, you'll find a Velleta on the floor and someone who has driven one.

ModenaThe Atelier · Via Emilia 47

Via Emilia 47, Modena MO 41121
Italia

Mon — Fri · 09:30 — 19:00 Sat · 10:00 — 18:00 · by appointment +39 059 123 45 67 →

LondonMayfair · Berkeley Mews

Berkeley Mews 14, Mayfair
London W1J 6BN

Mon — Fri · 09:00 — 19:30 Sat · 10:00 — 17:00 · by appointment +44 (0)20 7999 6200 →

TokyoAoyama · 5-2-14

5-2-14 Minami-Aoyama, Minato-ku
Tokyo 107-0062

Mon — Sat · 11:00 — 19:00 Sun · closed +81 3 3578 6200 →

Beverly HillsNorth Rodeo · 442

442 N. Rodeo Drive
Beverly Hills, CA 90210

Mon — Sat · 10:00 — 19:00 Sun · 12:00 — 17:00 +1 (310) 555 6200 →
Concierge · the first conversation

Send a note.
The maestro reads them all.

Reserve a viewing, request a spec, or simply ask the question you have always asked yourself about owning one. Read by the family, replied to within a day.

Six ways to be in touch
with the bench.

None of them require a contact form. The number below rings in chair-three. The maestro answers, then his daughter, then his apprentice.

By telephone
+39 059 123 45 67Modena · the bench · 09:30 — 19:00 CET, weekdays
By letter
maestro@velleta.comRead by Tobia, replied to within 24h, in the language of the letter
By visit
Any of the four showroomsWalk in any day — or write ahead, and a car will be waiting on the floor
For press
press@velleta.comPress kit, recent photography, and the editor's contact
Existing owners
owners@velleta.comFor service appointments, re-builds, and trip-notes from your driver
Auctions & resale
heritage@velleta.comVelleta buys back every car we built, at fair market, no questions
Form 01 / first conversation● replied within 24h

Reserve a viewing.
Or ask a question.

Your note will be read by the family — Tobia, Marina, or Lorenzo himself if he is in chair three that morning. No CRM, no automation, no follow-up sequence.

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